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Beirut, LB
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About us

Who We Are

Advance® is Lebanon’s pioneering homegrown mobility brand, rooted in trust and ready for the future. Originally launched in 2001 as Advanced Car Rental, we started with 30 vehicles and one clear goal: to deliver mobility that feels personal, seamless, and safe.

Today, with a fleet of over 1,200 vehicles, decades of experience, and a Customer Satisfaction Index of 98%, we’ve become one of the most trusted names in the Lebanese mobility space. And now, we’re moving forward, as Advance®.

We are still the same company, the same team , only now, our brand reflects what we’ve already become: flexible, simple, sustainable, and driven by you.

Why We Evolved

The way people move is changing; and so are we. Car ownership is no longer a priority for many. People are choosing access over ownership, bundled solutions over hidden fees, and flexible options over rigid commitments.

This shift is exactly what we’ve embraced. Advance® is no longer just a car rental company. We’re a mobility partner!

Mission

To move people and businesses safely, while delivering service that exceeds expectations. Advance is dedicated to redefining the way people experience mobility, through innovative, sustainable, and customer-centric solutions.

Vision

To become the most trusted name in mobility; by leading with innovation, empowering choice, and setting new standards in customer- driven service.

The people behind the brand

Advance® was built by the Younis family, and that legacy lives on.

Camille Younis, Co-Founder

The founding force behind Advance, Camille Younis set the tone early with integrity, transparency, and a long-term view. He laid the groundwork for our service culture and sustainability vision.

Camille Younis launched Advanced Car with just 30 vehicles, building the business on trust, transparency, and strong relationships with customers, suppliers, and partners. In 2003, he opened the downtown Beirut glass-front branch as a symbol of openness and credibility. In 2016, he introduced the Carbon-Free Journey, restoring Lebanon’s greenery and setting a new standard in sustainability. His values continue to guide ADVANCE’s culture and mission.

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Fadi Younis, Co-Founder

A trusted advisor and automotive veteran, Fadi Younis provided critical technical insight and strategic guidance in the company’s early years, helping shape standards in reliability and service.

With more than 35 years of automotive expertise, including his role as Chairman of RYMCO’s Aftersales Division, Fadi Younis brought unmatched technical and managerial excellence to Advance. His early achievements, such as winning the 1977 Castrol Trophy, set the tone for a career defined by innovation and precision. Through streamlined operations and forward-thinking leadership, he helped shape Advance into a leader in fleet management and service excellence. His legacy endures as a benchmark of innovation and dedication.

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Shady Younis, Co-CEO

Leads innovation, brand evolution, and strategic growth with a relentless focus on customer satisfaction

As Co-CEO, Shady Younis led the transformation from Advance Car to Advance. He reimagined the company’s identity through brand strategy, digital innovation, and customer-first design. Under his leadership, the company built stronger partnerships, launched new services, and streamlined its digital platforms. His vision goes beyond cars; it’s about redefining mobility to fit how people actually live. For Shady, every journey starts with understanding the customer first.

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Tarek Younis, Co-CEO

Leads operational excellence and vehicle quality, with a clear eye for scalability and resilience.

Tarek Younis is the operational engine behind Advance. He leads procurement, fleet renewal, and supplier relations; maintaining the “like-new” quality the brand is known for. He also keeps tight control over spending and cash flow, helping the company remain stable through Lebanon’s most challenging years. With a clear eye for detail and efficiency, Tarek turns operational discipline into customer satisfaction; ensuring that every vehicle and every experience meets the brand’s promise.

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Mira Abou Chacra, COO

Leads operations and institutionalization, evolving Advance from a family-run business into a structured, future-ready organization; without losing its human touch.

As Chief Operating Officer, Mira Abou Chacra plays a pivotal role in transforming the business into a scalable, future-ready institution. With a strong background in finance and project management, she has led the company’s digital transformation, introduced mobile payment solutions, and built high-performing teams across departments. Mira balances innovation with structure, but her deep focus is on institutionalization: preserving the culture that made Advance trusted, while implementing systems that make it sustainable.

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Branches

Downtown Branch

Located in the heart of Beirut, our Downtown branch offers unmatched convenience. Just minutes from the airport and steps away from the city’s business hub and major landmarks, it also provides easy access to the highway connecting Metn, Keserwan, and North Lebanon, making it the perfect starting point for any journey

Khaldeh Branch

Our Head Office and service hub, Khaldeh is home to our body shop, paint booth, car wash, and main car park facilities. Here, our expert team ensures every vehicle meets the highest standards, efficiently and cost-efectively. Perfectly located on the Beirut–South Lebanon highway, we guarantee fast delivery to the airport, Beirut, Mount Lebanon, and the South.

Naccache Branch

Our newest branch in Naccache brings Advance even closer to our valued customers north of Beirut and Metn Area. Designed as a full-service hub, it offers everything from rentals and leasing to corporate solutions, all under one roof. With the same commitment to convenience and customer care, the Naccache branch ensures every journey begins smoothly.

What Sets Advance® Apart

1.We show up on time; every time.

Whether it’s a rental delivery, a RedTie pickup, or a vehicle switch; we’re known for punctuality and consistency.

2.24 years of uninterrupted commitment.

We’ve been operating every single day since 2000, adapting to every challenge and continuing to serve without pause.

3.Mobility that makes sense; for everyone.

Whether you own a car or not, Advance is built for how people actually move: occasionally, daily, or professionally.

4.Proven satisfaction.

We’ve maintained a 98% customer satisfaction index for the past three years; because service isn’t just a promise, it’s a standard.

5.A brand built on trust.

What started as Advanced Car grew through word of mouth, loyal clients, and long-standing relationships with families, NGOs, and companies alike.

6.Clean, modern, reliable vehicles.

Our fleet is renewed regularly and thoroughly cleaned, the vehicle you book is the vehicle you get, in excellent condition.

7.Clear, consistent pricing.

No surprises, no confusion. Just transparent rates and complete clarity on what’s included.

8.Rooted in Lebanon, designed with care.

From how we deliver to where we operate, every detail is made for the Lebanese context; with global standards in mind.

9.Real support, in real time.

Fast, human, and responsive; our customer care is one of the most complimented aspects of the Advance experience.

10.We listened. That’s why we evolved.

Every change we made; from long-term leasing to RedTie; started by listening to the people we serve.

11.We drive responsibly, on every level.

Through our Carbon-Free Journey, we’ve offset over 28% of our CO₂ emissions by planting 30,000+ native trees in Lebanon. Because better mobility includes protecting the land we move through.

Your Journey Partners

Beirut’s traffic and parking challenges shouldn’t stand in your way. That’s why our expert drivers are here to make every trip smooth, safe, and stress-free. All our drivers are licensed, certified in defensive driving, and trained in first aid, so you’re always in good hands. Sit back, relax, and enjoy the ride, we’ll handle the rest. Book your next rental with Advance, Lebanon’s trusted choice. Contact us at rent@advancemobility.co or call +961 3 500 855.